Three Reasons to Use Videos on Your Social Media

Social media continues to revolutionize our approach to communication and information consumption. Content agencies in Hong Kong recognize the role of these platforms in performing marketing activities.

Most marketers these days use various social media channels, taking advantage of its wide and continuously growing reach. Social media videos, in particular, are becoming more popular marketing tools than all-text content. With online videos expected to comprise over 82% of all consumer internet traffic by 2022  – you have to start creating videos for your social media channels.

To understand why, here are some points worth looking into.

Videos catch attention

If you want to hook your audience as they scroll through their feeds, you must give them something to play and watch. A short yet interesting clip is much easier to consume than blocks of text. Video content tends to be more concise and interesting, especially for users with short attention span. To effectively catch attention, videos must start clear and powerful – with clear intentions and promise of value. 

Videos boost SEO

Social media networks are rapidly becoming like search engines themselves. When videos are properly optimized, with good quality and relevant content, you can gain more traffic and attention in the online world. Everyone knows what increased online presence does to businesses. To properly optimize your social media videos, use compelling headlines, accurate descriptions, and relevant hashtags.

Videos supercharge conversions

Social media videos help you engage your viewers. They help promote user action depending on your goals. You can use your videos to drive traffic to your website, encourage them to inquire about a product or service, or simply turn them into a follower or subscriber. With the right video content and compelling call-to-action, it is easy to lead them to the conversion tunnel.

Video content can be your key to achieving business success in social media. Learn how to use it in building brand awareness, expanding brand reach, and of course driving more sales and revenue.

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